Insights

29 Jul 2025
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by  PSK Research & Investment
Retail vs Industry Super: Why FY25 Was a Turning Point for Superannuation Performance

Superannuation is one of the most important vehicles for Australians to grow and protect their retirement savings. Within the super system, most Australians will invest through either an industry super fund or a retail super fund.

Industry super funds are run by not-for-profit entities, often with a heritage linked to trade unions or specific employment sectors. They typically operate a pooled investment model where all members are invested in standardised diversified portfolios. These portfolios commonly include large allocations to unlisted (or private) assets such as infrastructure, direct property, and private equity. These assets are not traded on public markets and are typically valued only quarterly, or even less frequently.

Retail super funds, often accessed on wrap platforms via financial advisers, are typically managed by financial institutions. They offer greater transparency, investment flexibility, and tailored portfolio construction. Retail fund portfolios tend to invest heavily in publicly listed assets such as shares, ETFs, and managed funds, which are priced daily and provide better liquidity and visibility.

The comparison between these two fund types is often framed around performance, but this misses important differences in investment philosophy, risk, and liquidity management.

Option Name 1 Year %
SR50 Balanced (60-76) Index^ 10.5
AMP Future Directions Balanced (Retail) 11
CFS FirstChoice Employer Super Balanced Fund (MySuper Lifestage 1965-69) (Retail) 11.4
AustralianSuper - Balanced 9.5
Hostplus - Balanced 10.8
Australian Retirement Trust - Super Savings - Balanced 11.2

Source:SuperRatings, AMP Investments, CFS ^indicates interim result. Returns are after investment fees and taxes and are rounded to one decimal place; however, rankings are determined using unrounded data held by SuperRatings. Based on SR50 Balanced Index options with SAA of 60-76% growth assets tracked by SuperRatings.

Historical Performance of Industry Funds

Over the past decade, industry super funds have regularly topped performance tables when compared against broader retail super options. A key driver of this outperformance has been their large exposure to unlisted assets which has consistently been either revalued upwards or posted stable carrying values. Importantly, their valuations tend to be smoother because they are not repriced daily like public equities. This has created the perception of lower volatility and higher risk-adjusted returns.

For example, during periods of market stress such as March 2020 (COVID onset), listed asset values fell sharply. However, the valuations of private assets in industry funds did not adjust immediately. Some funds may even delay revaluations, which helps to cushion reported performance. This effect can work well during periods of high inflows to investment vehicles but raises concerns about transparency and fair value, especially for new contributions which may buy units at inflated prices. This is something we have written about extensively over the past few years.

Additionally, industry funds benefited from large and steady inflows from a growing workforce, allowing them to meet withdrawals and expand allocations to private assets without liquidity strain as they have more money coming into their funds than going out.

FY25: A Reversal in Performance

The financial year 2025 marked a significant change in performance dynamics between industry and retail super funds. For the first time in several years, many retail funds outperformed their industry peers. Several factors contributed to this reversal:

  • Public Market Rally: Retail funds generally held more listed equities, particularly global and tech-focused exposures. FY25 saw strong gains in these sectors as inflation pressures eased, interest rates peaked, and economic growth rebounded. The US and European share markets delivered strong double-digit returns, benefiting retail portfolios.
  • Underperformance of Private Assets: Unlisted property, private equity, and infrastructure, mainstays of industry fund portfolios, either stagnated or declined in value. Commercial real estate values fell amid higher interest rates, and venture capital assets came under pressure as growth forecasts were revised lower. Because these assets are revalued infrequently, many industry funds began recognising losses late in the financial year. Private asset valuations within industry funds were already being carried at high values, so there was limited opportunity for justifiable increases in carrying value, which therefore limits performance upside.
  • Retail Fund Agility: Retail funds, often managing smaller capital pools and with more flexible mandates, were able to pivot toward outperforming sectors. Many reallocated toward listed equities earlier in the financial year much faster than an industry fund could, capitalising on the public market rebound.
  • Regulatory and Valuation Scrutiny: Increased oversight from APRA and ASIC around private asset valuation methodologies created more caution in reporting unrealised gains, impacting reported performance for some industry funds.
Risks of Over-Reliance on Unlisted Assets

Private or unlisted assets can offer valuable long-term return potential and diversification. However, large allocations, common in industry funds, introduce risks, which may not be suitable for all investors or all market environments.

  • Illiquidity Risk: These assets cannot be quickly sold without offering significant discounts to fair value. In times of stress, if many members withdraw funds, the fund may struggle to meet redemptions without selling at distressed prices. Regulatory changes may provide people with earlier access to their super than industry funds currently expect, which would place strain of illiquid assets.
  • Valuation Lag: Unlisted assets are usually valued quarterly or less or less often usually on a rotating basis (not all assets are revalued every quarter), using models and assumptions that may be optimistic or stale. This can cause investors to buy units in funds when they invest new money at prices that do not reflect the true value of underlying assets (i.e. potentially inflated stale prices).
  • Transparency: Unlike listed investment options, many unlisted valuations are not publicly available and may be done by internal teams or friendly external parties. There is potential for conflicts of interest and subjective assumptions.
  • Structural Mismatch: As Australia’s population ages, outflows from retired members (pension payments, withdrawals) may begin to exceed inflows from younger contributors. Funds may need to sell assets to meet redemptions, raising liquidity challenges if unlisted allocations are too high.

While industry funds have served many Australians well, FY25 has shown that no investment model is immune to market cycles or structural pressures. The key takeaway is that strong long-term returns come from disciplined portfolio construction, transparency, and diversification, not simply from picking options with strong historical performance. We encourage all clients to look beyond headline returns and understand what assets they are really invested in and what is driving the current and future returns of their portfolio. This way, they are better able to understand whether their portfolio is suitable for their circumstances and requirements.

Looking ahead

Looking ahead, it’s important to recognise that the private asset landscape itself is changing. Institutional investors, including large superannuation funds locally and offshore, are increasingly seeking to reduce their exposure to private markets. After years of rapid growth in allocations to private equity, infrastructure, and unlisted real estate, many institutions are now reassessing their positions due to liquidity concerns, valuation uncertainty, and the need to rebalance portfolios following recent public market rallies.

Some of these unlisted holdings will be listed on stock exchanges such as the ASX, however other exit options are becoming available. Institutions are increasingly turning to the private wealth market, that is, high-net-worth individuals, family offices, and retail investors, where it is increasingly easy to access unlisted assets through financial advisers.

With the proliferation of new private wealth focused investment vehicles, such as evergreen funds (always open to accept new investment applications), institutions have more avenues to sell down their positions. This dynamic effectively transfers the risk of illiquidity and valuation uncertainty from large institutions to individual investors.

While these new investment funds for retail investors can offer attractive long-term opportunities, they also carry the same risks institutions are actively trying to shed, namely, limited liquidity, opaque pricing, and sensitivity to market stress. There is also a risk that retail investors inadvertently invest in companies (buy companies from institutions) that are of low quality, or with weak future growth prospects.

For this reason, it is more important than ever for individual investors to work with advisers who can rigorously assess the quality, valuation methodology, and redemption terms (stated or likely in stressed events) of any private market investments being introduced into their portfolios. Care must also be taken to understand the approach and philosophy of any private market investment fund, to ensure that they avoid the low-quality companies that institutions may be exiting.

While private assets have a valid role in some portfolios, client-specific constraints on liquidity and investment selection are increasingly important in this space, particularly the alignment of investor investment time horizons with those of the underlying assets in question. That is, stated or guided liquidity provisions in private asset investment funds can very quickly evaporate.

The Investment & Research team at PSK are always monitoring market conditions and data points to ensure portfolios align with our overall long-term objectives. If you’d like to discuss any of the points raised, please contact your Adviser or call us on (02) 8365 8300.

General Advice Warning - Any advice included in this article has been prepared without taking into account your objectives, financial situation or needs. Before acting on the advice, you should consider whether it's appropriate to you, in light of your objectives, financial situation or needs.